Genuine hospitality experience, not a consultancy playbook

The practical, on-the-floor experience behind THA — and why the advisory work looks the way it does.

I didn’t start in a boardroom. I started on the floor, in Ireland, in busy venues on a Friday night when everything that could go wrong did. Difficult services, long shifts, teams on their best days and their worst, long before I ever called myself an advisor.

Along the way, I picked up some awards. I’m grateful for every one of them. But what stayed with me was simpler than any trophy: the businesses that get hospitality right look after their people first & their guest experience second, in that order, every single day. Everything else follows.
‘I don’t bring a framework to your business; I bring a practised eye, an honest conversation and enough experience to know what’s actually worth fixing first.’
THA is built on one thing: 17+ years of hands-on hospitality leadership in Ireland, learned in real services, not seminars. No generic playbooks, no corporate jargon, just a straightforward way of looking at your business and putting right what matters most.

A little recognition along the way

Not why I do this — but proof the approach holds up where it counts, on the floor and in front of guests.

Best Restaurant
Manager

Dublin Asian Restaurant
Awards
2023 · 2024 · 2025

Shortlisted

Irish Restaurant Awards
2020 · 2024

Featured

TheTaste.ie — leadership
& guest experience
2024

Best Manager

Dublin RAI Awards
2018

Host of the Year

Food & Wine Magazine
2018

Curious whether this is a fit for your business?

The best way to find out is a short, honest conversation — no pitch, no pressure.
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I look at your business the way a guest does first. Then I fix the rest

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