- About
Hospitality Experience That Goes Beyond the Playbook
The practical, on-the-floor experience behind THA, and why the advisory work looks the way it does.
I didn’t start in a boardroom. I started on the floor, in Ireland, in busy venues on a Friday night when everything that could go wrong did. Difficult services, long shifts, teams on their best days and their worst, long before I ever called myself an advisor.
Along the way, I picked up some awards. I’m grateful for every one of them. But what stayed with me was simpler than any trophy: the businesses that get hospitality right look after their people first & their guest experience second, in that order, every single day. Everything else follows.
‘I don’t bring a framework to your business; I bring a practised eye, an honest conversation and enough experience to know what’s actually worth fixing first’
THA is built on one thing: 17+ years of hands-on hospitality leadership in Ireland, learned in real services, not seminars. No generic playbooks, no corporate jargon, just a straightforward way of looking at your business and putting right what matters most.
- Recognition
Awards are The Outcome, Not The Goal
It’s an honour to receive awards, but they are not why I do this. They simply reflect an approach that has been tested where it matters most, on the floor and in front of guests.
Best Restaurant Manager
Dublin Asian Restaurant Awards 2023 · 2024 · 2025
Shortlisted
Irish Restaurant Awards 2020 · 2024
Featured
TheTaste.ie leadership & guest experience 2024
Best Manager
Dublin RAI Awards 2018
Host of the Year
Food & Wine Magazine 2018
- Start With a Conversation
If THA is the right fit
for your business?
The ideal place to start with honest conversation. No pitch. No pressure. Just an honest discussion about your business and whether I can help.